V-CARGO
Our biggest and most exaggerated silhouette. V-Cargo is built for the full baggy look, cargo shape, and maximum volume, with the strongest connection to the oversized 2000s to 2010s riding silhouette.
PRIVATE TEAM BRIEFING · WINTER 26/27
WINTER 26/27
Before every winter we check in with the team, show everyone what we’ve been working on, and explain where VLOU is heading next. Here’s the plan for 26/27.
01 · DIRECTION
Bringing the culture back with premium-built outerwear.
For 26/27, VLOU is focused on bringing the culture back while making the strongest and most complete outerwear we have released. The influence comes from the 2000s to 2010s era of park and street riding, but the collection is not about copying old gear. It is about taking that attitude, silhouette, color, and individuality and rebuilding it with modern construction.
This season also gives riders more choice than ever. V-Straight stays fitted and skinny, V-Relaxed fills the semi-baggy middle, and V-Cargo remains the biggest and most exaggerated option. No matter how you like your pants to fit, there is now a VLOU silhouette built around it.
The collaborations push that direction in different ways. ZOU.OFF brings the loud, bright, photography-driven side of old riding kits back with a completely new visual twist, while the Schmidi V-Straight is intentionally more punk and experimental.
FIT
Three distinct snowpant silhouettes
CULTURE
Street, park, filming and team driven
DESIGN
Louder details and collaborations
QUALITY
Modern materials with OG influence
25 NEW PRODUCTS · 26/27
The complete new-season lineup.
The page stays focused on the stories, fits, and collaborations, but this is the complete 25-piece lineup releasing across snowpants, tops, and accessories.
SNOWPANTS · 11
V-Cargo White Hibiscus
V-Cargo Blue Orchid
V-Cargo La Mano
V-Cargo Negative Mano
V-Cargo Khaki
V-Straight Black Fade
V-Straight Cream Fade
V-Straight Brown Fade
V-Relaxed Black
V-Relaxed Phantom
V-Relaxed Ghost
V-Cargo Blue Orchid
V-Cargo La Mano
V-Cargo Negative Mano
V-Cargo Khaki
V-Straight Black Fade
V-Straight Cream Fade
V-Straight Brown Fade
V-Relaxed Black
V-Relaxed Phantom
V-Relaxed Ghost
TOPS · 9
La Mano Longsleeve
Negative Mano Longsleeve
White Drip T-Shirt
Glossy Black Drip T-Shirt
Black Jersey
Gray Jersey
Tiger Hoodie
Afterhours Hoodie Black
Afterhours Hoodie Silver
Negative Mano Longsleeve
White Drip T-Shirt
Glossy Black Drip T-Shirt
Black Jersey
Gray Jersey
Tiger Hoodie
Afterhours Hoodie Black
Afterhours Hoodie Silver
ACCESSORIES · 5
La Mano Ski Mask
Negative Mano Ski Mask
Phantom / Ghost Reversible Skullcap
Heat Reactive Ski Mask
Suspenders
Negative Mano Ski Mask
Phantom / Ghost Reversible Skullcap
Heat Reactive Ski Mask
Suspenders
02 · VLOU × ZOU.OFF
LYON · FILM PHOTOGRAPHY · STREET / NIGHT
VLOU × ZOU.OFF
Adrien Kingolo, @akiimzou, is the owner of ZOU.OFF. He creates handmade clothing for streetwear and riding, and builds his patterns from photography shot on his film camera. We chose to collaborate because the designs looked completely different from anything we had seen used on snow gear.
The goal was to make a real collaboration instead of putting two logos on a basic product. ZOU.OFF brings the photography, artwork, and visual identity. VLOU brings the durability, construction, and snow-specific fit. The result combines the strongest part of both brands into loud, photography-driven, street and nightlife-inspired riding gear.
COLLECTION
26/27
02
V-CARGOS
La Mano and its Negative Mano opposite
02
V-RELAXED
Phantom and Ghost artwork colorways.
02
LONG SLEEVES
Oversized riding fit built to work with the matching pants.
01
REVERSIBLE SKULLCAP
Phantom / Ghost - Two looks in one piece.
02
SKI MASKS
La Mano and its Negative Mano opposite
RIDER FIT CHECK · LA MANO
ENRIC
@lazy_shaneEnric is wearing the complete La Mano setup with an XL V-Cargo La Mano and the 5XL La Mano long sleeve. This was his favorite fit.
SNOWPANTS
XL V-CARGO
LONG SLEEVE
5XL
COLORWAY
LA MANO
The La Mano pants, long sleeve, and ski mask create a complete head-to-toe setup. This is easily the loudest and most unique kit we made this season.
03 · V-STRAIGHT FADE
VLOU × SCHMIDI · PHILLIP
Repopularizing the skinny pant with an experimental twist.
Phillip is a VLOU team rider who made it clear from the start that if he joined the team, he wanted to be fully involved in creating products for the brand. The V-Straight Fade is the result. Phillip contributed to the entire visual direction and product concept while the fit stays based on our existing V-Straight pattern.
The goal is to bring attention back to a fitted snowpant without making it look like a generic snowpant. The three fades, jean-style pockets, rivets in the belt loops, custom gold VLOU × Schmidi pins, and bronze nail details give the pant a punk and experimental identity.
01
BLACK / WHITE FADE
02
CREAM / RED FADE
03
BROWN / GREEN FADE
- 01Three colorways: black to white fade, cream to red fade, and brown to green fade.
- 02Jean-style pockets with rivets through the belt loops.
- 03Custom gold VLOU × Schmidi pins placed above the knee zipper.
- 04Bronze nail hardware and experimental detailing throughout.
This pant is not about nostalgia. It is a punk, experimental take on the V-Straight and a way to make the fitted silhouette feel new again.
04 · V-RELAXED
NEW FIT · 26/27
The middle ground VLOU was missing.
Last season the gap between V-Straight and V-Cargo was too large. Some riders felt V-Straight was not baggy enough, while V-Cargo was too baggy. V-Relaxed fills that gap with a semi-baggy, open-leg fit that sits cleanly at the boots.
The shorter length is what makes the fit work. Oversizing V-Straight could add width, but it also made the pant extremely long. V-Relaxed lets riders size up for more volume without adding the same amount of length, while V-Straight can stay dedicated to a fitted and skinny look.
- FITSemi-baggy, open-leg silhouette designed to sit cleanly at the boots.
- POCKETCargo-pocket grip webbing inspired by an older snowpant from roughly 15 years ago.
- BUTTONSCustom engraved VLOU smiley buttons across the snowpant lineup.
- ARTThree colorways: Black, Phantom, and Ghost. Phantom and Ghost use ZOU.OFF artwork.
05 · DIRTY SOUTH MEDIA
FRANCE · STREET · PARK · FILM
VLOU’s crew in France + street movie
The relationship with Dirty South grew naturally through riding and filming, and today they are VLOU’s main crew in France. They are riders, film collaborators, and an important part of the product-development process, helping shape gear so it fits the aesthetic and culture we are building together.
We have already made three short park films together, with more footage filmed and more projects planned for 26/27. Our first full Dirty South street movie releases this fall. Dirty South represents French street skiing and keeps the 2000s to 2010s culture alive through filming, music, style, and clothing. Together, the goal is to bring that culture back into the light.
The crew also helped develop the new 3XL and 5XL shirts, long sleeves, and hoodies. They sent measurements from their favorite pieces, and we built from those proportions while adding VLOU details like our signature XL hood.
CHECK OUT @DIRTY_SOUTH_MEDIA ↗
01
ANTONY FAIT
@antodawg ↗
02
CYLIAN COTTO
@cylian_cc ↗
03
MAEL COLLADO
@mael.collado ↗
04
TANGUO
@grimytanguo ↗
05
ROBIN ROMERA
WATCH ROBIN ON YOUTUBE ↗
06
COLAS ATTIA
@colasattia ↗
06 · APPAREL & THE LOOK
OVERSIZED · RIDING FIT · JB SMOOVE TESTED
OG proportions, rebuilt to last.
3XL and 5XL shirts, long sleeves, and hoodies were a huge part of 2000s to 2010s park and street riding. The goal is that unmistakable look: a garment that is not only long, but also wide enough to keep the proportions right and, in the largest sizes, can fall toward the knees.
L and XL hoodies stay in the same streetwear fit as last season. Those sizes work better for riders using V-Straight or V-Relaxed, or anyone who wants a more fitted top with baggy bottoms. The new 3XL and 5XL sizes use their own wider and taller riding-specific size chart, especially for riders pairing them with XL and XXL V-Cargos.
Every shirt and hoodie this season is 100% cotton and heavyweight. Hoodies are double stitched at common stress points so they are built to last multiple seasons. Suspenders complete the same direction by letting riders sag the pants under tall garments and reinforce the original riding silhouette.
RIDER FIT CHECK
RYAN SCHULTZ
@r._.schultzzIn the first video, Ryan is wearing the 5XL White Drip T-shirt. In the video below, Ryan is wearing XXL Black V-Cargos with the 5XL Black VLOU hoodie. Saggin of course.
The point is not to make a normal hoodie bigger. The length, width, hood size, and construction are all meant to make the oversized fit look intentional while still holding up to riding.
07 · BUILT TO RIDE
Three fits. One stronger snowpant platform.
V-RELAXED
The middle ground. V-Relaxed is semi-baggy, shorter than V-Straight, and built to sit cleanly at the boots. Riders can size up for more volume without the pant becoming excessively long.
V-STRAIGHT
Our fitted and slimmer option. V-Straight stays dedicated to a cleaner, skinnier silhouette instead of being oversized to create a baggy fit.
SHARED CONSTRUCTION · EVERY SNOWPANT
Premium construction across every snowpant.
RIPSTOP
15K WATERPROOF
FULLY TAPED
YKK ZIPPERS
MESH LINER
Every V-Cargo, V-Relaxed, and V-Straight uses ripstop shell fabric, 15K waterproofing, fully taped seams, a mesh liner, stronger YKK zippers, and custom engraved VLOU smiley buttons. Dirty South put the fabric through street filming, including sliding on concrete and earth, and reported that the pants did not rip. The goal for 27/28 is 20K waterproofing.
08 · FOR THE TEAM
Being on VLOU means being part of what we’re building, not just receiving gear.
The team is part of VLOU’s development loop. Ride what fits your style, put the gear through real use, and tell us exactly what works and what does not. That feedback is one of the biggest reasons the products keep getting better every season.
For 26/27, we ask everyone to embrace the culture in their own way, share the gear they receive on their Instagram Story, and keep sending us product feedback throughout the season. We want everyone involved in where VLOU goes next.
We want people to see what we’re riding, what we’re filming, and what we’re building and think: “that brand is fuckin sick.”
BRRRRRR