VLOU SNOW
BUILT FOR RIDING.
Independent outerwear built to revive the fits, style, and culture of 2000s and 2010s riding.
VLOU STARTED WITH A SIMPLE PROBLEM.
VLOU was started in 2023 because we felt something was being lost.
Snowboarding and freeskiing have continued to evolve, but a lot of modern outerwear and riding culture has moved toward the same new generation look. The style that defined the 2000s and early 2010s, the oversized fits, individuality, creativity, and unmistakable attitude, is slowly being phased out.
We do not think it should be.
That era shaped some of the most iconic style and culture in snowboarding and freeskiing, and VLOU exists to bring that influence back while building gear for how people ride today.
We wanted snowpants that actually looked right on snow, sat properly over boots, and held their shape instead of flapping in the wind. We wanted different silhouettes instead of one generic fit, giving riders options ranging from more fitted to semi baggy to fully oversized. Every piece is designed to be functional, durable, and recognizable without looking like everything else on the mountain.
VLOU is heavily influenced by the riding, films, fashion, and attitude of the 2000s and early 2010s, but the goal is not to simply recreate old gear. It is to take what made that era great and push it forward.
Every season is shaped by riding, filming, street spots, park laps, feedback from our team, and constantly refining our fits and products. The gear has to work everywhere, from street riding and park laps to full mountain days, while keeping the silhouette and identity that VLOU was built around.
As part of that vision, VLOU partners with Dirty South Media in France to produce street and park films centered around the creativity and individuality that originally made freestyle skiing culture so influential. These projects are not just advertisements for clothing. They are part of a larger goal to keep that style of riding, filming, and expression alive.
We are not interested in making generic snow gear or following whatever direction the rest of the industry is moving.
VLOU's goal is to revive the style, fits, and culture of the 2000s and 2010s and introduce it to a new generation of skiers and snowboarders.
FIT
Multiple silhouettes ranging from fitted to fully baggy, designed specifically for riding instead of resized versions of traditional outerwear.
FUNCTION
Useful pockets, waterproof construction, reliable hardware, and details that make sense when you are actually riding.
DURABILITY
Gear should survive rails, street spots, chairlifts, falls, travel, and full seasons of riding. We build with that standard in mind.
STYLE
Our design language pulls from the 2000s and 2010s, preserving the fits, attitude, and individuality that defined that era while pushing it forward.
RIDING FIRST.
VLOU is shaped by the riding, films, crews, and style that made the 2000s and 2010s distinct. The product exists to carry that culture forward.
WINTER 26/27